We have to go further and we have to focus on not just carbon emissions but the whole spectrum of all of the ways we can help. “Where we’re at right now, it’s just not enough to simply offset. “Numbers are important but our tag line is actions speak louder than numbers because if you just have numbers and don’t reduce emissions and you don’t actually compensate. “I don’t want to get lost in the numbers,” he said. Nico Nicholas, founder and chief executive of Trees4Travel, agreed that it was time for action and not more talking about the sheer scale of the challenge. “Our focus is to try to get the supply chain providing more information so that we can educate users across all of our client sites to make better decisions.” AT Vibe what we’re doing is trying to drive the conversation and work towards some collaboration on what the industry can do to find solutions rather than just talking about it. “So, absolutely, it’s critical and we should all be doing more to try to fix this. “As the planet gets warmer there are going to be regions that become uninhabitable and that’s going to lead to social and economic problems and its going to make things very difficult for tourist destinations that won’t be the same ten, twenty, thirty years from now. The lack of attention on sustainability is going to become a very big problem. Matthew Chapman, chief technical officer at Vibe, was clear about the scale of the challenge: “The UN has said that the last seven years were the hottest on record. Panellists agreed that action was required urgently to mitigate the impact of climate change and that travel has an important role to play in reducing its environmental footprint. Travel technology systems developer Vibe brought together a panel of leading influencers on the impact travel has on the environment at its recent industry gathering in Surrey. There is a shared responsibility to forge a sustainable future for travel and to provide accurate information so customers make better choices, the Great Minds debate heard.
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